Canon Excelled in 2010

The last 10 years have seen DSLR's take over the market from sophisticated SLR cameras. Remember waiting days or weeks to see the result of your pictures only once your film has been developed, far too late to retake bad shots?

I inititally decided to wait for the 10MP level to switch over to DLSRs.They were soon proved wrong Digital camera technology came up to scratch very quickly, with 2,6,10 and even 20MP's It happened way earlier.

today just about every mobile includes a Digital Camera and Pocket size digitals cost next to nothing. High MP's are ubiquotous

This meant that the serious DSLR players had to come up with something (or a few things) greater. MP's are no longer a distinguishing factor. Great photography at the DSLR level is about more than MP's. The bragging rights now lie in:

Processers that can deliver high FPS and Great file sizes and store them in milliseconds. The complimentary Optics technology we find in lenses. The architecture behind the lenses, including the lens electronics vs the camera electronics and where to house the function such as image stailisation. A whole sub-technology in micro optics in Digital Sensor sizes. Architecture - Lenses, sensors, processor, storage. Computerer based artificial intelligence. (A DSLR these days has more processing power than banks needed for national networks in the 70's and 80's!)

The list is supremely impressive and the remaining contenders in the DSLR race have proven that they can utilize an array of technology, including optics, micro electronics and micro mechanics like no other industry can.

DSLR spend is heavily skewed in this market. Nikon and Canon claim close to 40% market share each. The remaining 20% of the market is shared by Sony, Pentas Minolta and several others. The market is vast, so this does not make these guys minor players at all.

What then makes for a winner if everyone has access to or has developed leading edge technology?

There is no doubt that once you have the technology, marketing is the next big gun. If everybody excells or can lay their hands on the technology, Brand reputation is a massive factor. A strong brand can even forgive bad technology, at least for a while.

In the race between Canon and Nikon, Canon has led with higher MP's. Nikon has an edge with a slightly larger sensor and lower end pentaprism usage. Both can claim excellent ergonomics and Nikon fans always refer to some form of 'right feel' to their favourite models.

My own view is that Canon won the 2010 consumer DSLR round with the Canon T2i and Canon 60d See the reviews here: rebel t2i review and the Canon 60d Review.

Canon clearly understood the need and took a lead in focusing beyond the MP factors. A very noticable trend in DSLR's since 2008 has been the DSLR's serious entry into movie/video technology. We saw a number of announcements claiming sophisticated Video technology but as newer cameras of all manufacturers were released they showed up weaknesses in the earlier models. One DSLR after another came out with new innovative features:

Video and sound, HD video, Frames per second, True HD, live view, autofocus, live focus, in camera editing, better and better LCD technology and external sound. Not least was the spate of increases in pixel options from 640 to 1080, etc.

In this frantic race cluttered with constantly improving features, with each manufacturer trying to find just the right mix at the right price to capture more consumer spend, Canon's EOS Rebel T2i and EOS 60D found two sweet spots, at the higher end of the Rebel range and in the middle of the very narrow Prosumer range.

Both Cameras were announced with an array of leading edge features that seemed to be right on the consumer Dollar target. The main features that made people take note and spend their well earned dollars were:

• On target ergonomics
• A 3" High Definition LCD with and anti-smudge coating.)
• Full HD movie functionality, with an array of recording options.
• Live view... DSLR's were behind compacts in this department...)
• External sound Jack

With these two cameras, Canon hit the sweet spot in the DSLR market in 2010. Can Canon follow this up in 2011? Canon's Rebel T3i release early in 2011 seemed good on paper, but we still have to see if the market responds. The T2i and D60 at either end of the T3i seems to leave it in the shade.

Perhaps Nikon or Sony will give Canon a race this year. They are sure to respond in earnest. Nikon certainly roared back into life with the release of the D5100. Nikon and Sony are not resting on their lorals. The D5100 came out punching.

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